“We have new clients already closing 4 deals using our Pipeline CRM,” said RetailSphere's Client Success Manager Antonio Ruano.

How do you start your workday? Is it coffee and internet searching, checking messages and eventually making calls and shooting off emails to prospects? You aren’t alone. But this is not the most productive way to 10x your dealflow. 

What if you started your day with an organized calendar, with all your meetings, calls and site visits integrated with the most intuitive Pipeline CRM™ in commercial real estate? 

RetailSphere’s™ Pipeline CRM™ functionality is included for free with all platform subscriptions and it’s streamlining workflow and kickstarting stalled deals.

Ruano sees firsthand clients  using RetailSphere’s™ Pipeline CRM™ and cadence automation are changing the way they do business. And they are loving it. You can see more about Ruano’s process here.

“A RetailSphere™ client using our Pipeline CRM™ has sent over 6600 emails through our cadence automation and 75% of those emails were opened,” said Ruano. “And they have an 11 % reply rate, which is 3X the industry average.”

According to Ruano, other users on the platform are seeing 4X the national average on their cadence reply rate. And it’s just the beginning. Deal cards, and notes/activity are fast becoming a favorite tool among users.

And they manage all that incredible deal activity in the CRM and move their deals seamlessly along the stages of their pipeline.

Just a few things you can do with ease:

·  Manage client relationships in ways that are light, easy, simple to use and FREE.

·  Easily record and take notes on your prospecting and deal making Activities.

·  Track deals as they move through your pipeline.

·  Integrate with your calendar and schedule activities like client contacts or site visits.

·  Automate re-ocurring tasks to ensure nothing slips through the cracks.

·  Generate reports designed to show management or clients your activity with a few simple clicks.

The most successful users on the platform are creating set-&-forget multi-step cadences and sending bulk emails that look like a personalized message to each prospect. No spam! And then views, clicks and replies tracking and benchmarking is a thing of beauty in real time.

And as you’re prospecting, you can build shareable collections from hundreds of thousands of potential partners, and automatically verify and update contacts. Everything is seamlessly integrated with our included Pipeline CRM™.

The RetailSphere platform includes the world’s largest database of decision makers related to retail commercial real estate, but also includes marketing automation and relationship management tools, not to mention the abundance of data and retail expansion details.

About Retailsphere

Founded in 2019, RetailSphere™ is an all-in-one platform that includes the world’s largest contact database of retail commercial real estate decision makers, a robust email and leasing enablement marketing platform and a simple, intuitive and included Pipeline CRM™ tool. RetailSphere™ is modernizing the way the retail industry connects within a single pane of glass.

Increase your deal flow. Improve your network. Empower your career.

The post Don’t be afraid of the right CRM appeared first on Retailsphere.

The "Rule of Seven" by Dr. Jeffrey Lant emphasizes the importance of reaching out to your buyers at least seven times within an 18-month period for effective brand recall.

In commercial real estate, and sales and marketing specifically, the "Rule of Seven" still hold true, and RetailSphere™ platform can curate and cultivate those 7 touches with ease. The rule suggests that a minimum of seven meaningful touches are crucial to securing a sale or deal. This concept underscores the importance of persistent and strategic engagement with potential clients, and RetailSphere's Marketing Automation platform proves to be a game-changer in achieving this goal.

“Being able to group brands into specific collections and being able to reach out to them about our current listings, and expansions is huge,” said Colton Oliver, 3CRE marketing coordinator.

The Power of 7 Touches

Each touchpoint with a potential customer serves as a building block, gradually creating brand awareness and trust. These touches can manifest in various forms.

In essence, prospects need to be exposed to your company or its marketing messages at least seven times before they are inclined to make a purchase.

“Our platform is built to help you reach out, with your curated message at least 7 times,” said Ken Brown, vice president of sales. “It really it like magic. The Rule of Seven isn’t new, but the way RetailSphere™ takes it to the next level is simply a gamechanger.”

Understanding the Rule of Seven

The "Rule of Seven" says that to get your brand into the memory of your target audience or prospect, you must make contact with them at least seven times within an 18-month period. RetailSphere dials up that time frame but the concept remains the same.

Initiating contact with prospects is a strategic approach to increase exposure and effectively leverage the rule of seven for driving sales. This can involve cold calling new prospects or reaching out to those with whom you've previously engaged. During these interactions, you can delve into discussions about the current state of their business operations, aiming to nurture them into becoming loyal buyers.

RetailSphere's Marketing Automation in Action

RetailSphere's Marketing Automation platform serves as a comprehensive solution to implement the Rule of Seven effectively. From managing customer relationships to automating marketing campaigns, RetailSphere empowers businesses to:

• Track Interactions: Monitor and analyze customer interactions across various touchpoints to gain valuable insights.
• Personalize Communication: Utilize data-driven insights to personalize communication, ensuring that each touchpoint resonates with the prospect.
• Automate Campaigns: Streamline marketing campaigns through automation, saving time and resources while maintaining consistency.
• Measure Effectiveness: Use analytics provided by RetailSphere™ to measure the effectiveness of each touchpoint and refine strategies accordingly.
• Organize it all in the FREE Pipeline CRM™

Pipeline CRM™

Implementing the rule of seven in your company's strategy requires careful consideration and adherence to some fundamental guidelines. To begin with, utilizing Customer Relationship Management (CRM) software is paramount. This enables you to monitor interactions with potential clients, providing insights into how many times each prospect has encountered your  company's messages.

A core marketing principle underscores that it takes seven "touches" before individuals internalize or act upon your call to action. These touches can manifest in various forms, including physical interactions like networking events or exposure to ads, whether physical or digital.

In the competitive landscape of commercial real estate, the Rule of Seven stands as a guiding principle for successful customer acquisition. RetailSphere's™ Marketing Automation emerges as a powerful ally, offering the tools and capabilities needed to execute and optimize the seven touches effectively. Embrace RetailSphere™ to not only meet but exceed the expectations of your prospects, making each touch count towards a successful sale. Discover more about RetailSphere's Marketing Automation here.

The post Why 7 Touches is so Magical appeared first on Retailsphere.

Efficient Task Management:

Retailsphere's Pipeline CRM™ includes a robust task management system that allows you to prioritize and organize your daily activities. From setting reminders for follow-up calls to assigning tasks to team members, the platform ensures that no important detail falls through the cracks. This level of organization not only increases productivity but also helps create a structured workflow, allowing you to focus on the tasks that matter most and drive your retail business forward.

Centralized Customer Information:

Understanding your customers is crucial in the retail industry, and Retailsphere's™ Pipeline excels in centralizing customer information. The platform consolidates data from various touchpoints, providing a 360-degree view of each your journey. This comprehensive view enables you to tailor your interactions, personalize marketing efforts, and ultimately enhance the overall deal making power. By having all pertinent information in one place, you can make informed decisions and strengthen your relationships with customers.

Automated Processes for Time Efficiency:

Retailsphere's Free Pipeline CRM™ leverages automation to eliminate repetitive tasks, allowing you to focus on strategic aspects of your business. Whether it's automating follow-up emails, updating customer records, or generating reports, the platform's automation features can significantly reduce manual workload. This not only saves time but also minimizes the risk of human error, ensuring that your data is accurate and up-to-date.

Integration Capabilities:

To further maximize your day, Retailsphere's Free Pipeline CRM™ seamlessly integrates with other essential tools and platforms. Whether it's syncing with your email, connecting with marketing tools, the CRM fosters a cohesive ecosystem that enhances your overall workflow. The ability to work within a unified system eliminates the need to switch between multiple applications, further streamlining your daily operations.

Retailsphere's Free Pipeline CRM™ offers a powerful solution for brokers, landlords, tenant reps and owners looking to optimize their daily operations. By streamlining communication, providing efficient task management, centralizing customer information, automating processes, and integrating with other tools, the platform empowers businesses to make the most of their time and resources. Embrace the capabilities of Retailsphere's Free Pipeline CRM™ to propel your retail business forward in today's competitive market.

Reach out to see a demo of Retailsphere

The post Track all deals and create sophisticated reports within your personalized Pipeline appeared first on Retailsphere.

There are two types of research requests: (1) a research request for information on the retailer or company and (2) putting a contact verification request to, as it sounds, verify a contact.

The beauty of either a research request or a contact verification request is they both go to the same place: our on-demand research team. And in both cases contacts are verified, but with a research request, the team goes far more in depth rather than confirming simply a contact’s status.

The main difference between the two requests is the type of research you will get.

As you prospect, you will find yourself seeing literally 450,000 retailer profiles. Once you find the retailer you are looking for you simply hit the “research request” button at the top right of the retailer profile page which brings up a box where you can enter a variety of need-based questions.

A typical research request might ask “Can you please find out of this retailer is expanding, and where?” Or you might ask the research team to find a specific job-related contact.

Now where a contact verification request differs is you will see a handful of contacts under the retailer profile, and you can click on the three dots and choose to “verify the contact.” Our team will now go in and verify by calling the contact and make sure they are still at their job and retailer, or if not, the contact will be updated with new info, which will be emailed directly to you and also available in your Pipeline.

Research and contact verifications can also very easily be submitted from the “Activity Feed” of the CRM. If you’ve recently reached out to a retailer or contact through a cadence, your activity feed will show that activity. You can click on the retailer or contact (a sidebar pops up) and see all of the activities that have been conducted. You have several options, one of which is submit a research request.

Submitting a research request is also as simple as figuring out the retailer you want to bring to your location. But in addition, you can specify National Brand, Franchisor or Multi-Unit Group, while including qualifiers like square footage, anchor tenants wanted.

If you have a specific brand in mind and/or don’t see the data you need, we’re happy to do some research for you! 

Click the “request research” button wherever you are in the platform and be as general or specific as you want in your requests. 

Our team is constantly updating information on our brand profiles and creating new profiles at your request. 

Reminder: You can request research from a retail profile or within your pipeline:

• Once the research box pops up, enter the information you are looking for and click “Submit Request”

You can view the status of your requests in the CRM under the Research tab. When research is complete, you will receive an email with the new information.

Find out more at RetailSphere.com.

The post How to put in a Research Request with RetailSphere™ appeared first on Retailsphere.

The RetailSphere™ research team operates on a multifaceted approach, blending cutting-edge marketing automation with the human element to delve deep into the intricacies of the retail commercial real estate landscape to get expansion plans and contact information for our clients.

Their goal: To uncover hidden opportunities for clients by finding contact information and reaching out to clients over the phone, via email, marketing automation and more social connections that anyone in the industry to provide clients with the knowledge needed to stay ahead of the curve.

After receiving a research request from a RetailSphere™ client, the on-demand research team immediately hits the phones and works to get the appropriate site selector for the multi-unit group, franchisor, or national brand contact(s). We say contact(s) because in many cases there are multiple contacts that handle expansion and development responsibilities for the retailer.

In some cases, a quick line to the appropriate contact isn’t readily available, and that’s where the team goes to work adding contacts via the website, social media and other RetailSphere™ databases to essentially scrub the internet for information.

Then, using RetailSphere’s™ marketing automation technology, cadences, the team reaches out with a series of crafted emails designed to state the goal, reason for reaching out, and how getting back to the team is a great marketing opportunity for the specific retailer as well.

In the interim, the team spends the time updating the retailer’s profile within RetailSphere™ with the best social, office, cell phone and work history data they can uncover.

But even as all the data is set, verified, and researched, the team will continue to reach out via phone, email, and socials to get the expansion plans verified by the retailer.

The bonus for RetailSphere™ clients, the on-demand research team has built relationships through continued conversations over time with retailers, brokers, tenant reps and shopping center owners, who trust the team and know us by name. But more on that in our next piece.

See more here.

The post How our On-demand Research team works appeared first on Retailsphere.

Our team speaks to hundreds of retail contacts, site selectors and center owners to determine expansion needs and opportunities. Today we put one of them under the microscope and learn about those conversations.

We sit down with Sarah Lang, one of our researchers at RetailSphere.

RetailSphere: What are some of the challenges you face when you call up a retailer or are working on a request for one of our clients?

Sarah: The smaller the retailer is, like a multi-unit group, we are trying to track down the owner. In that case it’s hoping we catch them at one of their locations, or get their cell phone from an employee, which they are often afraid to hand out.

RetailSphere: But you always get it!

Sarah: Not always, but much of the time and we do so by being upfront. We let them know we have clients with ideal spaces for their expansion and trying to reach out. It’s always a conversation starter. That conversation may be “no way I’m expanding,” but it’s also sometimes “Huh, I wouldn’t mind hearing what they have in mind.”

RetailSphere: Do retailers or business owners ever get annoyed when you call to get expansion details?

Sarah: Quite the contrary. For most of the national brands, franchisors and much of the multi-unit groups, we have established lines of communication…relationships where when I call, they ask me what am I looking for today? That’s what really makes it fun. When a client puts in a request for expansion plans for Starbucks, I know who I’m dealing with.

RetailSphere: So you and the other on-demand researchers call and email for expansion and contacts details, but what are tools are at your disposal?

Sarah: Well, without giving away all our secrets we use a lot of tools within Retailsphere (which clients have access to), including cadences, or marketing automation. It’s a game-changer for reaching and basically setting up a series of touch points and waiting for the responses to come in. We craft emails to retailers, business owners, reps and brokers, asking details in such a way that it’s a conversation they want to have and we get the details our clients need.

But it all starts with the phone. We believe in calling and getting details firsthand. That’s how we build relationships. Sometimes we use social media to get details as well, but more for supplemental details.

RetailSphere: Thanks, Sarah, for letting those unfamiliar with RetailSphere and the on-demand research team behind the curtain of your operations.

The post Closer look: A Q&A with a member of the RetailSphere™ On-demand research department appeared first on Retailsphere.

Each day, RetailSphere’s on-demand research team speaks to hundreds of site selectors about their expansion plans and demographics. Here are five of the many retailers we talked to this week about their specific plans:

1. Runnings –  The Runnings story begins on December 5th, 1947, when founder Norman “Red” Running opened the first store in downtown Marshall, Minnesota. Runnings started as an automotive supply store and was deeply rooted in selling farm and fleet supplies until the late 80’s when additional product lines were added.  They are currently expanding into several additional states.
2. Voodoo Doughnut - Voodoo Doughnut started in Portland Oregon, and now is in Eugene Oregon, Denver Colorado, Austin Texas, and now L.A. California, was the brain child of Kenneth “Cat Daddy” Pogson and Tres Shannon who had been friends for a while. They always wanted to start a business together. Something that would fit into an extraordinary Portland Oregon business climate. They are expanding nationwide.
3. Fifth Third Bank - At Fifth Third Bank, we are always listening to new ideas so that we can strengthen our commitment to you and the communities we serve. They are currently expanding in Florida and South Carolina.
4. Pretzelmaker – they are expanding into several states, and are offering the opportunity to become a franchisee to develop and operate Stores which specialize in selling hand-rolled soft pretzels of various flavors, frozen pretzels, pretzel dogs, pretzel bites, and other pretzel-related products and toppings, and related food items and beverages. We offer 2 types of Stores: (a) Traditional Stores; and (b) Non-Traditional Stores. In addition, if you own and operate a Store, in certain circumstances we will offer you the right to offer and sell products at a separate location that we approve (“Satellites”).
5. Tidal Wave Auto Spa - Tidal Wave Auto Spa’s roots stem all the way back to the year 1999 when Scott and Hope Blackstock decided to add a car wash to their Thomaston, Georgia-based auto service center. We started with a simple, 5 bay self-service wand wash. Soon, we expanded the wash with a newly-designed, specialty mud bay, which proved to be a big hit with ATV and ORV enthusiasts.

Reach out to RetailSphere™ to see everything the platform can do.

About Retailsphere

Founded in 2019, RetailSphere™ is an all-in-one platform that includes the world’s largest contact database of retail commercial real estate decision makers, a robust email and leasing enablement marketing platform and a simple, intuitive and included Pipeline CRM™ tool. RetailSphere™ is modernizing the way the retail industry connects within a single pane of glass.

Increase your deal flow. Improve your network. Empower your career.

The post Retailsphere’s latest Expanding Retailers appeared first on Retailsphere.

Each day, RetailSphere’s on-demand research team speaks to hundreds of site selectors about their expansion plans and demographics. Here are five we talked to this week about their specific plans.

1. Brow Studio 7 - Brow Studio 7 started in 2005 with our first location in Stratford Square Mall in Bloomingdale, IL and since then we have grown to over 26 locations nationwide with expansion plans for New York.
2. Primanti Bros - Our Almost Famous sandwich is the time-tested blend of top-quality grilled meat, melted provolone cheese, sweet-and-sour coleslaw, fresh-cut fries, ripe tomatoes and our house recipe Italian bread.
3. Chapter Aestetic Studio - Chapter Aesthetic Studio is a leading aesthetics brand offering state-of-the-art, non-surgical skin care and body rejuvenation treatments. We believe that beauty belongs to everybody, which is why we’re here: to empower people to write their own beauty story.
4. Miller’s Ale House - We're all about you just being you. Jack & Claire Miller opened the first Miller's Ale House in 1988, in Jupiter, Florida, as a local place to be enjoyed by all walks of life. We are a casual sports restaurant and bar with freshly-made food at an incredible value. A place where making friends is as easy as ordering your next beer. 
5. Everbrook Academy - Our schools offer an engaging, nurturing environment for every child, during the most critical early years, starting in infancy. By adhering to extremely high standards, we help mold inquisitive, confident children, who are socially, physically, and academically prepared for school.

Reach out to RetailSphere™ to see everything the platform can do.

About Retailsphere

Founded in 2019, RetailSphere™ is an all-in-one platform that includes the world’s largest contact database of retail commercial real estate decision makers, a robust email and leasing enablement marketing platform and a simple, intuitive and included Pipeline CRM™ tool. RetailSphere™ is modernizing the way the retail industry connects within a single pane of glass.

Increase your deal flow. Improve your network. Empower your career.

The post Retailsphere’s Latest Expanding Retailers appeared first on Retailsphere.

Each day, RetailSphere’s on-demand research team speaks to hundreds of site selectors about their expansion plans and demographics. Here are five we talked to this week about their specific plans.

1. 1.NextGen Fitness Tulsa - Every NexGen Fitness location features the same NexGen personalized fitness experience: private workout suites, state-of-the-art cardio and weight-training equipment, and one-on-one sessions with an expert personal trainer. NextGen is currently expanding in New York.
2. Furniture Row - Furniture Row Companies® is a group of specialty home furnishings, mattress stores, carrying a variety of brand names, all available at one convenient location. We focus on providing a shopping experience that is tailored to your needs. This is just one of the many reasons we're among America's fastest-growing furniture retailers. 
3. Patel. Brothers - At Patel Brothers, our mission is to bring the best ingredients from around the world, right to your doorstep. With a wide variety of authentic regional grocery and spice products, we strive to reconnect people with the familiar flavors of India.
4. Brident Dental and Orthodontics -  We're here to make sure everyone has access to complete dental care of the highest quality. Not just check-ups and fillings: complete dental care including braces, implants and oral surgery. We have everything a healthy smile requires in one place.
5. Storagelocal Co-Op - StoreLocal is a cooperative created by independent self storage operators to lead our industry into an increasingly competitive landscape.

Reach out to RetailSphere™ to see everything the platform can do.

About Retailsphere

Founded in 2019, RetailSphere™ is an all-in-one platform that includes the world’s largest contact database of retail commercial real estate decision makers, a robust email and leasing enablement marketing platform and a simple, intuitive and included Pipeline CRM™ tool. RetailSphere™ is modernizing the way the retail industry connects within a single pane of glass.

Increase your deal flow. Improve your network. Empower your career.

The post Retailsphere’s Latest Expanding Retailers appeared first on Retailsphere.

Each day, RetailSphere’s on-demand research team speaks to hundreds of site selectors about their expansion plans and demographics. Here are five we talked to this week about their specific plans.

1. Reliant Urgent Care – Reliant, under the Medicine for Business and Industry (MBI) banner, is a leading provider of occupational injury care services in the Southwestern United States. MBI serves a wide array of employers through its integrated care model. Our occupational healthcare services include medical injury care and physical therapy rehabilitation. We also provide employment-related physical exams as well as a full spectrum of employee testing and screening services.
2. Easy Wireless- At Easy Wireless, we know that affordable phone service is vital to stay connected in today's world. It’s your Lifeline to family, friends, and community. It’s your Lifeline to healthcare providers, potential employers, and first responders in the event of an emergency.
3. Micro Center- Micro Center is the nation’s leading computer and electronic device retailer. Our technology super store has an industry-leading 40,000+ selection of premier brands and the most knowledgeable staff in the business. Founded in 1979 in Columbus, Ohio, we have grown steadily and profitably to a nationwide presence. Our brick-and-mortar stores attract a wide range of customers – from casual to tech-savvy – with highly trained associates who offer technical solutions in an immersive shopping environment.
4. Burger Lounge - The Burger Lounge ethos is centered on creating a burger you can feel better about eating. It begins with 100% fresh single source American grass fed beef. We believe that a hamburger should not only taste great, it should also utilize healthy ingredients produced in a sustainable environment. Burger Lounge offers a simple menu utilizing the mindful procurement of ingredients that appeal to health conscious diners, vegetarians, salad lovers and those simply “hankering for a great hamburger.”
5. ScrubaDub Car Wash - We promise to be courteous, thorough, and to deliver the best products and services available. If you're not completely satisfied with your car wash, we'll rewash your car until you're satisfied or we'll refund your money in full.

Reach out to RetailSphere™ to see everything the platform can do.

About Retailsphere

Founded in 2019, RetailSphere™ is an all-in-one platform that includes the world’s largest contact database of retail commercial real estate decision makers, a robust email and leasing enablement marketing platform and a simple, intuitive and included Pipeline CRM™ tool. RetailSphere™ is modernizing the way the retail industry connects within a single pane of glass.

Increase your deal flow. Improve your network. Empower your career.

The post Retailsphere’s latest Expanding Retailers appeared first on Retailsphere.