Each day, RetailSphere’s on-demand research team speaks to hundreds of site selectors about their expansion plans and demographics. Here are five we talked to this week about their specific plans.

1. 1.NextGen Fitness Tulsa - Every NexGen Fitness location features the same NexGen personalized fitness experience: private workout suites, state-of-the-art cardio and weight-training equipment, and one-on-one sessions with an expert personal trainer. NextGen is currently expanding in New York.
2. Furniture Row - Furniture Row Companies® is a group of specialty home furnishings, mattress stores, carrying a variety of brand names, all available at one convenient location. We focus on providing a shopping experience that is tailored to your needs. This is just one of the many reasons we're among America's fastest-growing furniture retailers. 
3. Patel. Brothers - At Patel Brothers, our mission is to bring the best ingredients from around the world, right to your doorstep. With a wide variety of authentic regional grocery and spice products, we strive to reconnect people with the familiar flavors of India.
4. Brident Dental and Orthodontics -  We're here to make sure everyone has access to complete dental care of the highest quality. Not just check-ups and fillings: complete dental care including braces, implants and oral surgery. We have everything a healthy smile requires in one place.
5. Storagelocal Co-Op - StoreLocal is a cooperative created by independent self storage operators to lead our industry into an increasingly competitive landscape.

Reach out to RetailSphere™ to see everything the platform can do.

About Retailsphere

Founded in 2019, RetailSphere™ is an all-in-one platform that includes the world’s largest contact database of retail commercial real estate decision makers, a robust email and leasing enablement marketing platform and a simple, intuitive and included Pipeline CRM™ tool. RetailSphere™ is modernizing the way the retail industry connects within a single pane of glass.

Increase your deal flow. Improve your network. Empower your career.

The post Retailsphere’s Latest Expanding Retailers appeared first on Retailsphere.

Each day, RetailSphere’s on-demand research team speaks to hundreds of site selectors about their expansion plans and demographics. Here are five we talked to this week about their specific plans.

1. Reliant Urgent Care – Reliant, under the Medicine for Business and Industry (MBI) banner, is a leading provider of occupational injury care services in the Southwestern United States. MBI serves a wide array of employers through its integrated care model. Our occupational healthcare services include medical injury care and physical therapy rehabilitation. We also provide employment-related physical exams as well as a full spectrum of employee testing and screening services.
2. Easy Wireless- At Easy Wireless, we know that affordable phone service is vital to stay connected in today's world. It’s your Lifeline to family, friends, and community. It’s your Lifeline to healthcare providers, potential employers, and first responders in the event of an emergency.
3. Micro Center- Micro Center is the nation’s leading computer and electronic device retailer. Our technology super store has an industry-leading 40,000+ selection of premier brands and the most knowledgeable staff in the business. Founded in 1979 in Columbus, Ohio, we have grown steadily and profitably to a nationwide presence. Our brick-and-mortar stores attract a wide range of customers – from casual to tech-savvy – with highly trained associates who offer technical solutions in an immersive shopping environment.
4. Burger Lounge - The Burger Lounge ethos is centered on creating a burger you can feel better about eating. It begins with 100% fresh single source American grass fed beef. We believe that a hamburger should not only taste great, it should also utilize healthy ingredients produced in a sustainable environment. Burger Lounge offers a simple menu utilizing the mindful procurement of ingredients that appeal to health conscious diners, vegetarians, salad lovers and those simply “hankering for a great hamburger.”
5. ScrubaDub Car Wash - We promise to be courteous, thorough, and to deliver the best products and services available. If you're not completely satisfied with your car wash, we'll rewash your car until you're satisfied or we'll refund your money in full.

Reach out to RetailSphere™ to see everything the platform can do.

About Retailsphere

Founded in 2019, RetailSphere™ is an all-in-one platform that includes the world’s largest contact database of retail commercial real estate decision makers, a robust email and leasing enablement marketing platform and a simple, intuitive and included Pipeline CRM™ tool. RetailSphere™ is modernizing the way the retail industry connects within a single pane of glass.

Increase your deal flow. Improve your network. Empower your career.

The post Retailsphere’s latest Expanding Retailers appeared first on Retailsphere.

You’ve found the perfect tenant for your shopping center and are eager to start a conversation with their team. Now begins the tough part of the process - researching their brand and hunting down a contact that can actually make the decision to open a new location.Unless you are a Retailsphere member. If you are, the slowest part of your job is now as simple as submitting a research request within our platform. 

Retailsphere’s research requests will be your new secret weapon for having all the necessary data to close more deals with new tenants. We not only give you up-to-date, and confirmed, contact information, we also provide crucial information that helps you reach out to a brand with confidence. 

Let’s look at a recent research request completed by our team for Lidl. 

When this research request was completed, our team was able to provide answers about a specific site for our client, getting confirmation that Lidl would be interested in this exact type of vacant space. Plus, they were expanding in that area already and are interested in expanding in Delaware, Georgia, Maryland, New Jersey, North Carolina, Ohio, Pennsylvania, South Carolina, Texas, Virginia, and Washington D.C.

Their minimum square footage requirement is 25,000 sqft, with a preferred 2.25 acre site with traffic of at least 80,000 cars that drive by each day. Luckily for our client, Lidl’s new concept is flexible and can deviate from these minimums if the site is ideal.

They also now know they prefer locations in neighborhoods or community centers to cater to households. These customers spend an average of $150 per visit and spend around 1.5 hours each time they come. 

And yes, in addition to this valuable information, our team was also able to provide phone and email contact information for the site selector in our client’s region. When they call about their space, they know they are talking with the right person the first time. And they know their space fits all of the brand’s requirements even before having their first conversation.

Retailsphere’s research requests are a game changer. They can 10x your team’s performance and outreach capacity overnight. Plus, they’ll have confidence each time they pick up the phone because they already have all of the information needed to close the deal. 

Reach out today to schedule a no-obligation demo and talk to one of our customer success team members. 

The post Get the Deal Done with a Retailsphere Research Request appeared first on Retailsphere.

Many commercial real estate brokers and shopping center managers are used to purchasing a retail tenant database just once a year, so a monthly subscription fee can feel expensive. When compared to the cost of a vacant space, however, Retailsphere is a steal. And because Retailsphere’s location data and retail research is constantly updated, you know you’ll be able to quickly and easily fill vacant spaces throughout the year with accurate contact information.But what is the actual return on your subscription investment with Retailsphere? We’ve taken a look at several cities across the United States, and it turns out that you’ll more than pay off your subscription after just one signed lease through the platform. Most likely, you’ll pay off your subscription after just one month of rent payments from that contract. Below are the average retail costs per square foot in several major cities for comparison:

While some retail leases for major brands will last up to 10 years, the average lease in the United States for retail spaces is 5 years, which we will use in our ROI calculations. Additionally, a small retail space averages around 1,000 sq feet.

On the low end, in Columbus, Ohio a small retail lease would equate to $14,770/year ($1,230/month or $73,850 lifetime value). On the high end in San Francisco, CA a small retail lease would average out to $41,210/year ($3,434/month or $206,050 lifetime value). 

Compare this to a basic Retailsphere subscription which includes 3 users for 12 months, the total fee only comes to $2,808/year. That means in Columbus, Ohio your ROI on one small retailer is $71,042 over the lifetime of the contract, and you’ve paid for your subscription after 2 months of the lease life. In San Francisco, your ROI is even better, $203,242 over the life of the contract, and not only is your subscription paid within the first month of the lease, you make $626.  

These calculations assume your team is only able to sign one new tenant using Retailsphere. We’re confident that Retailsphere will provide opportunities with brands that your brokers or managers may never have even considered before leveraging our platform. We expand everyone’s network of brands, identifying emerging multi-unit groups and trends that most other tenant databases don’t include. And because we include regional and local brands in the database too, your team now has every retailer in their network of contacts, something rarely available to brokers and managers before Retailsphere.

Plus, you get access to an on-demand, highly-effective research team. When you need additional outreach help, you can simply submit a request to our team and they reach out to brands, delivering a custom information report to you after completion. With a basic Retailsphere membership you effectively create 10x your team’s capacity to fill vacant spaces.

And with our robust tenant profiles, Retailsphere can help you identify those tenants who are more likely to go dark and get ahead of those potential closures. When you’ve built out a list of brands that could be a good fit for your spaces, down time between retailers is shorter and loss of revenue is smaller. Or use Retailsphere to negotiate contracts with tenants already in your spaces. When you have a list of brands interested in your space, you’re less concerned about giving in to all of an existing tenant's demands. Take a look at our in-depth piece on how you can leverage data in a lease negotiation. 

If you're a manager, you no longer spend an excessive amount of time on team oversight. Retailsphere’s reports and processes give you simple insights into where your team’s prospects are in the leasing process. This allows you to invest your valuable time on other management tasks or additional outreach opportunities.

Beyond just the simple amount of revenue a quickly executed lease can bring to your shopping center, Retailsphere provides time savings for you and your team which creates an even better ROI on your Retailsphere subscription. Either one of these would be enough to make Retailsphere a great option as your new retailer tenant database, but together the choice is clear - Retailsphere gives you an unbeatable return on time and money.

Interested in seeing how Retailsphere can benefit you or your team? Sign up for a no-obligation demo today.

The post Get proven Return on Investment (ROI) with Retailsphere appeared first on Retailsphere.

But the process of lead nurturing can be a long and winding road in this business. It’s easy to become overwhelmed with all of the tasks you need to get completed - and sometimes that means a hot lead could accidentally slips through the cracks. That’s why as your business grows, it’s important to look for tools to help simplify your prospecting and lead nurturing.

That’s where Retailsphere can help. While there are many reasons we believe Retailsphere should be on your list of platforms, one feature that specifically helps with prospecting, nurturing, and closing more deals is our new Kanban View for your deal pipeline. For those asking, what is Kanban view, its a card-based view of your deals that allows you to quickly and easily see where your deals are within your prospecting and lead nurturing pipeline.

Lead nurturing requires many different steps, and commercial real estate has specific steps that other industries may not understand. Luckily, Retailsphere has been build for CRE and is flexible enough to accommodate all sorts of lead nurturing processes with the addition of custom phases.

In Kanban View, you can use our steps or add your own custom steps for the lead nurturing process. These steps live along the top of your newly created board. Once this step is complete, it’s time to start adding leads to the board and placing them within the proper step of your pipeline. And just like that you have a visual representation of where various leads are in your pipeline. 

As a prospect keeps moving through your pipeline, all you have to do is drag the card to the next step. Want to add notes? Just click into the card and jot down important interactions or add documents. In the end, you can mark your prospect as won or lost so you can keep track of past opportunities. 

This all makes it possible to quickly assess which leads need a little more attention and which leads are close to coming to a close. Plus, you can easily assign team members directly within the Kanban view to ensure that leads keep moving along your pipeline.

Kanban view allows you and your team to stay on the same page and stay motivated when it comes to closing deals. Being able to see the various leads you’ve generated in their different steps along the deal-making process at a glance is a great way to keep everyone moving forward. 

Retailsphere offers numerous ways to improve your CRE process with tools built from the ground up to help commercial real estate professionals get the most out of their business. Kanban view is just one way Retailsphere can help your team streamline processes and close more deals. 

The post Close more deals with a Kanban view appeared first on Retailsphere.

Our goal at Retailsphere has always been to do everything we possibly can to help our clients succeed. The ultimate goal of the RetailSphere™ platform is to empower our clients to close more deals quickly. In general, we strive to see our clients close more than ten times what they pay in subscription fees on the platform.  It’s quite simple. If our clients succeed, they will be excited and word will spread. And, of course, word of mouth is the best way to grow a business.

So how do we do that? Well, to Mark’s point, it has required building functionality that most of our clients weren’t using. We’ve been working on it for a while and will continue to improve on the product, but it’s much closer to being completed today than in 2020.

And what is the final goal of Retailsphere™ platform? Right now it can be described in three main parts:

1. A tool that makes reaching out to prospective clients/partners as easy as possible.

2. A tool that quickly allows you to find thousands of potential clients and partners.

3. A tool that allows you to easily track your activities, automate the scheduling of tasks and appointments, and quickly report on your activities.

These are 1. Our marketing automation suite, 2. The world’s largest contact database of retail CRE decision-makers and 3. A super painless, included (read FREE) Pipeline CRM™ tool.

So let’s quickly review each of these three parts. It starts with having the best marketing platform in the industry. Not only can you simply send bulk emails, and view when recipients are opening, clicking, and replying to your emails, but you can set up (w/ only a few mouse clicks) ongoing email cadences. These multi-step “fire & forget” marketing campaigns are incredibly powerful in building new relationships. But it’s a lot more than just providing the platform that allows for this. There is a great deal of training that goes into creating powerful multi-step cadences. There is an art and a science to it. And our team is there to help our clients quickly scale the learning curve of this powerful technology.

The second part is the database. You need to quickly be able to find dozens, hundreds, or even thousands, of potential clients or partners. RetailSphere™ is the largest contact database in the industry. By a huge margin. Not just contacts for massive national brands (which we have) but tens of thousands of others as well. Landlords, franchisees, locally famous concepts, architects, lawyers, and other service providers. These contacts can be quickly assembled into shareable collections that can be dropped into pre-build campaigns.

Finally, we have our Pipeline CRM™.  Easy and intuitive software that makes taking notes, remembering follow-ups, tracking deals, and reporting to your clients and senior team members effortless.

This Three-legged stool approach to retail commercial real estate deal-making is incredibly powerful. That’s why clients are so excited about the RetailSphere™ platform. Users really do expand their networks, close more deals and empower their careers!

Contact us today for a free online product demonstration so we can show you all of these powerful features!

The post Peterson Company's Mark Kufka is amazed at the RetailSphere platform's evolution in such a short amount of time appeared first on Retailsphere.

Customer Success Manager Antonio Ruano knows training, SaaS Onboarding, Implementation, and Training. He also focuses on “Change Management and Customer Experience.” And he’s really, really, great at it.

“We are going to take you on a journey of how a user crushes on the Retailsphere platform,” Ruano said smiling in his latest training.

He’s cool, calculated, softspoken, but direct and extremely organized. Ruano is the main reason clients come out of their new user training like a rocket ship. Ruano arms Retailsphere™ users with all the tools necessary to 10x their deal flow. Because that’s what it’s all about…using Retailsphere™ to transform and revolutionize your business.

“Retailsphere is about speed,” said Ruano. “With our Pipeline CRM™ it can be a superpower. And we will teach you to use the platform to your advantage in a variety of ways.”

With Retailsphere’s™ platform and Pipeline CRM™, users can reach out to expanding retailers, leads and potential prospects before anyone else, as they see in real time who clicks on any email they’ve sent. You can call a prospect within seconds of them reading or clicking the email.

Retailsphere™ clients across the board have been raving about how integral to their process the platform is. Once you get Antonio’s training, enjoy the ride. Just ask Bryan Holt, of Southpace, now a veteran Retailsphere™ user:

Ruano’s new client trainings take users from session 1, which introduces users to the platform and all its toys by the process of “Tell me, Show me, Let me try” he says. It’s a process that introduces the user journey, ensure calendar and email connectivity, learning how to do an advanced search and understanding filters like void analysis, and becoming familiar with the tenant profile, finishing with a research request and how to request a verification. And this is just session 1!

Ruano continues the user journey from session 1 through session 4 when clients come out as full-blown rock stars building collections and adding people to cadences, on to deals, and much more with Retailsphere’s Pipeline CRM™ and the “Steady State Journey”.  

In fact, as the final of the four initial trainings end, Ruano makes sure users know how to maximize all the contact information, set up a deals, tasks, take notes in the calendar, and how starting their day from the reach feed is like their morning newspaper where they learn up-to-the-minute details nobody else is learning.

“This is the user journey,” Ruano continues. “It shows the process of the three prongs, and the steps to take.”

The process of the “three prongs” approach for Retailsphere™ is: 1. Our marketing automation suite, 2. The world’s largest contact database of retail CRE decision-makers and 3. A super painless, included (FREE) Pipeline CRM™ tool.

“If you use CRM, it is the norm to handle 400 to 500 opportunities at one time,” Retailsphere Founder Mike McKean said. “Otherwise, it’s nearly impossible to handle more than 40 opportunities at a time.”

“Retailsphere’s™ whole business model is to help clients 10X their deal flow and income at the minimum, and we believe it they use our tools they will most certainly achieve that potential and more.”

Ruano’s trainings are robust, comprehensive, and interactive. But after the trainings are completed, it’s not the end of the conversation.

“We don’t love you and leave you,” Ruano says with a smile. “Our goal is to give you the tools to crush your competition and of course 10X or more your business. But when there is more learning to be done, I’m here anytime to help our clients…we all are here for our clients at Retailsphere.”

Users who utilize Retailsphere™ to the fullest can do so in a variety of ways, find their favorite of the platform’s many tools or a combination of the following just for starters:

• Creating a Collection (your working file) to curate and organize prospects  
• Discover the “Reach Out” list builder functionality 
• Learned how to create a Cadence 
• Customizing steps in your Cadence 
• Learn how to search and use the over 400,000 contacts, continuously updated and verified to your advantage, which includes emails, phones, socials, job titles, territories & more. From Locally Famous™ to international brands. From the largest REITs to the smallest developers. Thousands of brokers, service providers & more.
• Simplify note taking & appointment setting. Automate tasks and reminders. Integrate your contacts and email reach-out. Efficiently track deals, generate reports and ensure nothing slips through the cracks with Retailsphere’s™ easy, intuitive & included Pipeline CRM™

“It’s a lot to learn and we ask our clients to do their homework, jump in and enjoy the Retailsphere™ platform,” Ruano said. “It’s incredible, but we know there will be follow up questions and our entire team is always here.”

A couple of weeks after finishing the training sessions, Ruano reaches back out to clients to make sure he helps with any questions or concerns.

“I hope you are taking full advantage of all the tools that Retailsphere has at your disposal,” said Ruano. “But please know I’m here anytime.”

Reach out to see a demo of Retailsphere.

The post It's Not that the Big Eat the Small, but the Fast Eat the Slow appeared first on Retailsphere.

In the ever-evolving landscape of commercial real estate, reaching the right contacts efficiently is paramount. RetailSphere™ is a game-changer, offering compelling reasons, accuracy and speed, to bypass your internal marketing team on bulk emailing and embrace cutting-edge cadences. Here's why.

Streamlined Emailing for Effective Communication

One of RetailSphere’s™ standout features is its built-in emailing system, designed to streamline communication and save you precious time. By integrating your email provider with RetailSphere’s™ CRM, you can leverage lists to connect with the right contacts seamlessly.

Begin by bulk emailing prospects identified during your research in RetailSphere™, and attaching relevant documents directly from the platform. As prospects progress through your pipeline, use customizable email templates to expedite interactions. RetailSphere’s™ integrated approach significantly reduces the time spent on manual outreach, ensuring a swift and efficient sales process.

Travis Christensen, vice president of client success for RetailSphere, never gets tired of hearing about clients being successful with cadences, and how they have gained hours of time back.

“We hear time and time again what a game-changer cadences are for our clients,” Christensen said. “As they send bulk emails to prospects who think they are each getting a personal message, the light is flipped on with how much more streamlined prospecting can be with RetailSphere.”

The Power of Cadences: Guiding Your Sales Journey

Say goodbye to the guesswork in your sales pipeline with RetailSphere’s™ innovative cadences. These tools provide a structured framework to guide yourself and your team through the sales process, ensuring everyone remains on the same page.

Ken Brown, VP of sales for RetailSphere, surprises prospects himself with the reach of bulk email and cadences.

“I’ll be talking with a prospective client and they love everything, and then say they aren’t sure cadences and bulk emailing work,” Brown said. “Then I tell them this great meeting and demo we are having right now is because I sent and you answered my email, which was from a cadence. Then they are hooked.”

Set up multi-channel steps throughout the sales journey and utilize RetailSphere’s™ customizable templates to authentically engage with your customers. Generate whatever you need directly from the platform, allowing you to tailor your communication for specific groups or individuals effortlessly.

Automate Your Outreach Effortlessly

RetailSphere™ understands the value of time in the fast-paced world of CRE. Their built-in tools empower you to automate repetitive tasks that traditionally consumed valuable hours. By automating more processes, you can focus on what matters most – building meaningful connections and closing deals.

Imagine reaching out to the right regional contact at national brands promptly or connecting directly with franchisors and expanding franchisees in your area. RetailSphere™ makes this possible, allowing you to have direct conversations with managers at regional businesses and even speak with owners of local mom-and-pop stores – all at the same time.

Increased Productivity, More Deals Won

RetailSphere’s™ cadences not only save time but also enhance productivity, ultimately leading to more closed deals. By automating outreach, streamlining emails, and utilizing cadences, you eliminate the risk of missing out on valuable opportunities.

Cadences also offer a comprehensive solution for CRE professionals looking to revolutionize their outreach strategies. By bypassing internal marketing teams and embracing the power of automation, streamlined emailing, and guided sales processes, you position yourself at the forefront of innovation in the competitive world of Commercial Real Estate. It's time to let RetailSphere™ redefine how you approach outreach.

The post Does your marketing team have to approve your bulk emails? appeared first on Retailsphere.

“We have new clients already closing 4 deals using our Pipeline CRM,” said RetailSphere's Client Success Manager Antonio Ruano.

How do you start your workday? Is it coffee and internet searching, checking messages and eventually making calls and shooting off emails to prospects? You aren’t alone. But this is not the most productive way to 10x your dealflow. 

What if you started your day with an organized calendar, with all your meetings, calls and site visits integrated with the most intuitive Pipeline CRM™ in commercial real estate? 

RetailSphere’s™ Pipeline CRM™ functionality is included for free with all platform subscriptions and it’s streamlining workflow and kickstarting stalled deals.

Ruano sees firsthand clients  using RetailSphere’s™ Pipeline CRM™ and cadence automation are changing the way they do business. And they are loving it. You can see more about Ruano’s process here.

“A RetailSphere™ client using our Pipeline CRM™ has sent over 6600 emails through our cadence automation and 75% of those emails were opened,” said Ruano. “And they have an 11 % reply rate, which is 3X the industry average.”

According to Ruano, other users on the platform are seeing 4X the national average on their cadence reply rate. And it’s just the beginning. Deal cards, and notes/activity are fast becoming a favorite tool among users.

And they manage all that incredible deal activity in the CRM and move their deals seamlessly along the stages of their pipeline.

Just a few things you can do with ease:

·  Manage client relationships in ways that are light, easy, simple to use and FREE.

·  Easily record and take notes on your prospecting and deal making Activities.

·  Track deals as they move through your pipeline.

·  Integrate with your calendar and schedule activities like client contacts or site visits.

·  Automate re-ocurring tasks to ensure nothing slips through the cracks.

·  Generate reports designed to show management or clients your activity with a few simple clicks.

The most successful users on the platform are creating set-&-forget multi-step cadences and sending bulk emails that look like a personalized message to each prospect. No spam! And then views, clicks and replies tracking and benchmarking is a thing of beauty in real time.

And as you’re prospecting, you can build shareable collections from hundreds of thousands of potential partners, and automatically verify and update contacts. Everything is seamlessly integrated with our included Pipeline CRM™.

The RetailSphere platform includes the world’s largest database of decision makers related to retail commercial real estate, but also includes marketing automation and relationship management tools, not to mention the abundance of data and retail expansion details.

About Retailsphere

Founded in 2019, RetailSphere™ is an all-in-one platform that includes the world’s largest contact database of retail commercial real estate decision makers, a robust email and leasing enablement marketing platform and a simple, intuitive and included Pipeline CRM™ tool. RetailSphere™ is modernizing the way the retail industry connects within a single pane of glass.

Increase your deal flow. Improve your network. Empower your career.

The post Don’t be afraid of the right CRM appeared first on Retailsphere.

The "Rule of Seven" by Dr. Jeffrey Lant emphasizes the importance of reaching out to your buyers at least seven times within an 18-month period for effective brand recall.

In commercial real estate, and sales and marketing specifically, the "Rule of Seven" still hold true, and RetailSphere™ platform can curate and cultivate those 7 touches with ease. The rule suggests that a minimum of seven meaningful touches are crucial to securing a sale or deal. This concept underscores the importance of persistent and strategic engagement with potential clients, and RetailSphere's Marketing Automation platform proves to be a game-changer in achieving this goal.

“Being able to group brands into specific collections and being able to reach out to them about our current listings, and expansions is huge,” said Colton Oliver, 3CRE marketing coordinator.

The Power of 7 Touches

Each touchpoint with a potential customer serves as a building block, gradually creating brand awareness and trust. These touches can manifest in various forms.

In essence, prospects need to be exposed to your company or its marketing messages at least seven times before they are inclined to make a purchase.

“Our platform is built to help you reach out, with your curated message at least 7 times,” said Ken Brown, vice president of sales. “It really it like magic. The Rule of Seven isn’t new, but the way RetailSphere™ takes it to the next level is simply a gamechanger.”

Understanding the Rule of Seven

The "Rule of Seven" says that to get your brand into the memory of your target audience or prospect, you must make contact with them at least seven times within an 18-month period. RetailSphere dials up that time frame but the concept remains the same.

Initiating contact with prospects is a strategic approach to increase exposure and effectively leverage the rule of seven for driving sales. This can involve cold calling new prospects or reaching out to those with whom you've previously engaged. During these interactions, you can delve into discussions about the current state of their business operations, aiming to nurture them into becoming loyal buyers.

RetailSphere's Marketing Automation in Action

RetailSphere's Marketing Automation platform serves as a comprehensive solution to implement the Rule of Seven effectively. From managing customer relationships to automating marketing campaigns, RetailSphere empowers businesses to:

• Track Interactions: Monitor and analyze customer interactions across various touchpoints to gain valuable insights.
• Personalize Communication: Utilize data-driven insights to personalize communication, ensuring that each touchpoint resonates with the prospect.
• Automate Campaigns: Streamline marketing campaigns through automation, saving time and resources while maintaining consistency.
• Measure Effectiveness: Use analytics provided by RetailSphere™ to measure the effectiveness of each touchpoint and refine strategies accordingly.
• Organize it all in the FREE Pipeline CRM™

Pipeline CRM™

Implementing the rule of seven in your company's strategy requires careful consideration and adherence to some fundamental guidelines. To begin with, utilizing Customer Relationship Management (CRM) software is paramount. This enables you to monitor interactions with potential clients, providing insights into how many times each prospect has encountered your  company's messages.

A core marketing principle underscores that it takes seven "touches" before individuals internalize or act upon your call to action. These touches can manifest in various forms, including physical interactions like networking events or exposure to ads, whether physical or digital.

In the competitive landscape of commercial real estate, the Rule of Seven stands as a guiding principle for successful customer acquisition. RetailSphere's™ Marketing Automation emerges as a powerful ally, offering the tools and capabilities needed to execute and optimize the seven touches effectively. Embrace RetailSphere™ to not only meet but exceed the expectations of your prospects, making each touch count towards a successful sale. Discover more about RetailSphere's Marketing Automation here.

The post Why 7 Touches is so Magical appeared first on Retailsphere.