What are the essential features of a retail real estate CRM?

CRM is an acronym for Customer Relationship Management. It is a software solution used for managing communication and interactions with customers or leads. When evaluating commercial real estate CRM solutions, look out for the following characteristics:

1. Workflow and marketing automation
2. Deal management by deal phase during the leasing cycle.
3. Contact management, including specific tenant site selection criteria
4. Advanced filtering options
5. Data analytics
6. Forecasting and budgeting
7. Mass email marketing